NYC & Company Announces New Marketing Efforts
NYC & Company, the official destination marketing organization and convention and visitors bureau for the city’s five borough’s, recently unveiled its largest marketing and sales effort for the meetings and conventions industry – It’s Time to Make it NYC. The announcement comes on the heels of the $1.5 billion expansion of the Javits Center as it begins to host major trade shows and events again; plus, new developments and enhancements across infrastructure, hotels, attractions, venues and more.
“New York City is open for business and this new campaign is a signal to meeting professionals and planners everywhere that It’s Time to return to NYC for face-to-face meetings, conventions and events. As the capital of business and commerce, there is no better backdrop to host world-class events – and with the utmost focus on health and safety. We look forward to reminding delegates of all that it means to Make it NYC and welcoming them to the five boroughs,” said Fred Dixon, President and CEO of NYC & Company and Co-Chair of the Meetings Mean Business Coalition.
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