Brand USA Unveils Recovery Campaign
The Biden administration recently announced that fully vaccinated international individuals may resume travel to the U.S., and Brand USA is ready to welcome the world back. President and CEO Chris Thompson unveiled the next chapter of the company’s award-winning United Stories campaign during a press conference at IPW 2021.
Highlighted specifics include:
- GoUSA TV – a first-of-its-kind connected TV channel where millions of people around the world travel-dreamed as they watched more than 40 million minutes of entertaining and episodic content delivered through expanded streaming partnerships.
- Brand USA Global Marketplace – a custom-built, virtual platform launched in 2020 that provides access to a diverse range of U.S. destinations, attractions, and points of interest for the international travel industry through education sessions, B2B meetings and more.
- Brand USA Travel Week Europe – set for October 25-28 in London, where Brand USA will bring together key players from the U.S. and European travel industry to discuss trends, challenges, and innovations while exploring strategies to drive future visitation to the USA.
Read more about the campaign here.
Watch the full press conference here.
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