Hyperinflation At Disney World
The cost of a Disney World vacation has soared more than 3,000% since the park first opened fifty years ago. In 1971, a one-day admission pass cost $3.50, and today, this same pass ranges from $109 to $159 depending on the park—an increase that is more than five times that of the consumer price index. Additionally, the costs of other aspects of a trip to Disney have risen, and many complimentary services such as parking and shuttles have been eliminated. (The Week, 10.09.21)
History shows that when Disney World raises prices, industry prices tend to follow. If you’re a theme park or attraction thinking of following suit, contact us today about H2R’s Predictive Pricing Research to help you determine the right pricing structure to maximize revenue.
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