H2R’s Aha! Moments: Stated vs. Derived Barriers

AHA moment graphics - May


You may have heard these excuses before. But it’s actually a classic case of Stated vs. Derived Barriers we see in our Non-Visitor Research.

Potential guests are always giving excuses as to why they don’t visit you – inconvenient locations, too expensive, don’t have the time, etc. But we know those stated barriers aren’t the real reasons they don’t visit.

Our proprietary method of uncovering the real explanations will reveal tangible reasons people don’t visit you and will have you saying “Aha! We can do something about that!”

This research will help you craft the right marketing messages to get non-visitors to your destination or attraction.

Get started today!

See More Insights

H2R’s Aha! Moments: Brand Perception Research

H2R’s Aha! Moments: Emotional Drivers

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