While it has been clear for months that there has been pent-up demand for travel in the wake of the COVID-19 pandemic, new data from Google reveals the extent of travelers’ desire to get back out there.

Pent-up demand for travel is greatest among younger generations, representing more than half of all Americans and a whopping $350 billion in spending power. These travelers are seeking comfort (47%), convenience (41%) and good reviews (41%), but they are also seeking out unique experiences that are unique and new to them (43%). Google identified a trio of keywords that are clicking with younger travelers, such as “escape and relax” (52%), “budget friendly” (38%) and “adventurous” (38%).

While younger generations are showing the greatest demand for travel, these travelers are not exclusively ready for travel. Google revealed that searches for “can I travel” increased 800% this month alone, and that terms such as “relaxing” (51%), “stress-free” (41%), “safety” (59%), “flexible” (56%) and “full control” (56%) are resonating with travelers of all generations.

Read Google’s full report here. (Travel Pulse, 06.29.21)

Americans of all ages are hungry for travel, but younger generations will likely lead the charge. Are you prepared for this travel demographic shift? H2R can help. Schedule a free consultation today or send us an email at info@h2rmarketresearch.com.

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