Entertainment Plays Big Role in American Vacations


After watching content on their TVs for two years, Americans are eager to venture beyond streaming media content and begin purchasing live event tickets again. Allianz Partners’ 14th Annual Vacation Confidence Index revealed that 60% of Americans are planning to attend at least one ticketed event before the end of the year, while 20% expect to attend 3 or more. Additionally, venue did not appear to matter, as 44% indicated they would be willing to attend an indoor event, the same as those willing to attend an outdoor one.

“Entertainment is a huge part of the American travel landscape, with fans eager to punch their ticket to fun,” says Daniel Durazo, director of external communications for Allianz Partners USA. “The lifting of mask-wearing and COVID testing requirements has helped bolster fan demand while event ticket insurance can help protect ticket buyers against losing their investment when they can’t make their event due to an unexpected illness or another covered situation.”

(Travel Pulse, 07.15.22)

Attendance may be rebounding, but your visitor profile likely looks different than it has in the past. Whether you need to establish a more relevant visitor profile or looking to tap into a new market, H2R’s Visitor Profile Research can help! Contact us today to get started.

Related Stories:

H2R’s Aha! Moments: The Visitor Profile

Post-Pandemic Travel Priorities for American Travelers

Tourists Are Unconcerned About COVID-19

Want market insights in your inbox?

Sign up below to receive H2R's free monthly e-mails summarizing the latest trends.

We respect your privacy.