Disneyland Increases Prices

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Disneyland has raised its ticket prices for the first time since February 2020, just before it was closed due to the pandemic. Single-day, multi-day and Parkhopper ticket prices all increased, as well as parking rates at both the theme park and its resort. Theses price increases are attributed to “pent-up demand after 14-month closure” according to park executives.

Additionally, the park has introduced a new sixth pricing tier, with a single-day, single-park ticket costing $164 on the park’s most popular days, and a Parkhopper ticket costing $224 on those same days. (Blooloop, 10.26.21)

History shows that when Disney World raises prices, industry prices tend to follow. If you’re a theme park or attraction thinking of following suit, contact us today about H2R’s Predictive Pricing Research to help you determine the right pricing structure to maximize revenue.

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