2022 Travel Is On

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According to a new study conducted by Rakuten Advertising, 71% of all travelers (both short and long distance) plan to book travel for 2022, and of those travelers 4 of 5 plan to spend the same amount of money, if not more, on those trips.

Additional insights include:

  • More than half (56%) of travelers do not plan to change their upcoming holiday plans despite new COVID-19 variants.
  • Most (90%) consumers are actively hunting for travel deals across multiple channels during their booking process.
  • Families with higher incomes ($100k+) are more responsive to travel deals than their counterparts.

“At the tail end of a fluctuating year for travel, we’re seeing that many consumers are holding out hope to travel this holiday season and that they’re excited for travel prospects in 2022,” said Anthony Capano, North American managing director, Rakuten Advertising. “Now is the time for travel marketers to promote deals to consumers who have yet to book holiday travel, and to those who are planning their 2022 vacations.”

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