Corporate Events Lead Summer Volume
In June, the U.S. saw a 334% increase over 2021 levels regarding meetings and events, according to data provider Knowland. Corporate meetings took the lead, driving 62% of the volume. The largest growth segments for corporate event space in June were online retail, urban infrastructure, sports entertainment and media, packing/shipping and tobacco. Traditional expectation typically shows that meetings activity drops in the summer months, but June’s growth went against the norm.
The top growth markets in June were: Chicago, Boston, Los Angeles, Cleveland and Salt Lake City. The top 5 cities for meetings and events were Chicago, Washington DC, Boston, Orlando and Atlanta.
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