Black Friday, Cyber Monday Sales Decline
Despite notable increases from last year, traffic at retail stores on Black Friday were still 28% lower than in 2019. Additionally, Cyber Monday sales were down, with shoppers spending $100 million less than they did in 2020.
While these two days are still the biggest shopping days of the year, supply chain shortages and continued worries regarding Covid-19 have motivated shoppers to start their holiday shopping earlier than they have ever done before.
Have you noticed a shift in consumer behavior? We are still a way off from returning to pre-pandemic levels. If your business is being impacted, H2R can help. Schedule a free consultation today or check out our research options here.
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