Black Friday, Cyber Monday Sales Decline

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Despite notable increases from last year, traffic at retail stores on Black Friday were still 28% lower than in 2019. Additionally, Cyber Monday sales were down, with shoppers spending $100 million less than they did in 2020.

While these two days are still the biggest shopping days of the year, supply chain shortages and continued worries regarding Covid-19 have motivated shoppers to start their holiday shopping earlier than they have ever done before.

Additionally, many retailers offered early Black Friday caliber deals back in October, motivating many to get a head start on their holiday shopping. (CNBN, 11.27.21; The Verge, 11.30.21)

Have you noticed a shift in consumer behavior? We are still a way off from returning to pre-pandemic levels. If your business is being impacted, H2R can help. Schedule a free consultation today or check out our research options here.

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